VIDEO ARCHIVE

CATCH A CAB

AKQA hired us to create a 1 minute video for the coca cola website. We needed to invent a sport. In true New York matter, we invented catch a cab. Our video got a bazillion hits & we even got featured on Communication Arts Interactive edition in September 2007.

LE BITCH DE SOLEIL

In a very Sauvage manner we created a faux-mercial for our own lotion tanning line "Le bitch de Soleil". We took our long chairs, kiddy pool, plastic martini glasses & headed to the concrete beach of Astor Place. Passerbies were amused, we even had our very own papparazzi from AM Newspaper take our picture.

STAR

The myth of celebrity stops becoming a myth when an NYU actress is filmed through the streets of NYC with her own papparrazzi & crew. Funnily enough, she started gathering fans & real papparrazzi within a half hour. We studied the celebrity space & explore how easily it can be re-created. A couple of camera flashes, big sunglasses and anyone can be a STAR.

SKIP DANCING

Our very own "Where the Hell is Matt?" video.